Adobe social acquisition

As more people are liking, commenting, and sharing, your posts will live longer in the newsfeed. This gives you an increasingly wider window of engagement. So this new feature will get you more mileage out of your content— especially in the new newsfeed, which is increasingly competitive. There are a number of other tools in the market that promise to predict the future, but fall short on specifics.

Adobe Analytics formerly Omniture has the street cred to probably pull this off. Adobe is integrating the former Context Optional toolset, which came from the Efficient Frontier acquisition. So they have an already strong feature set to build upon. About the Author. Dennis Yu is on a mission to create a million jobs. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Through a simple drag-and-drop experience, ContentCal makes it easy for anyone to schedule, publish, and manage their social marketing - across social channels, blogs, and advertising platforms.

Based in London, the company has built an incredible customer base, from individuals and small businesses to respected digital brands. Adobe and ContentCal share many customers who already rely on Adobe creative products to produce amazing content for Instagram, Facebook, Twitter, LinkedIn and more.

There are conversation apps such as polls, comments Livefyre started as a commenting platform , live blogs and the very cool Storify2. Storify2 is a paid version of the free service Livefyre acquired. It is a newsroom style social media solution that you host on your brand website or you create a separate landing page. It lets you incorporate user generated content across the social web, as well as assign writers who are on the ground adding new material constantly.

You are essentially creating a new blog and posting to it in real-time as news is happening. Some additional interesting info on Storify2 here. Adobe already has social capabilities through its Adobe Social product. The Livefyre platform is more complementary than competitive with Adobe Social, and I think its strength is really in its ability to harness the voice of the customer.

Adobe has felt user-generated content is extremely important for a while. User-generated content and communities were on the list :. Her advice — find a shareable approach focused on branded communities and forums. Stark wrote about the initial Livefyre, Adobe partnership last September saying:.